About Us

About us

At Coastal Cool, we believe in designing collections inspired by island living and capturing endless summer, with sustainability as our foundation to protect paradise.

ROOTED IN THE COAST

We got our start along the Carolina shoreline, where the pace slows and the water always calls. From early mornings on the dock to golden hours by the shore, our swimwear is made to move effortlessly between the tide and wherever the day leads. It’s clean, comfortable, and built for the kind of life that never goes out of season.

2016

A Family Trip to Hawaii

A family trip to Hawaii changed everything. At just nine years old, Holden Bierman experienced more than a vacation. He experienced a way of life. The rhythm of the ocean, the simplicity, and the feeling of paradise made something click. For the first time, he realized that the feeling of being on vacation did not have to be temporary. It could be a mindset. One that could be lived every day.

Founded with passion

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A Middle School Idea Becomes a Brand

Growing Together

In 2020, the world slowed down and felt more disconnected than ever. Classrooms went quiet, routines disappeared, and the sense of connection to everyday life faded. For a middle schooler with big ideas and a deep passion, that moment became an opportunity. At just twelve years old, Holden Bierman leaned into the feeling that had always drawn him in. Life by the water felt simpler. Lighter. More intentional. With a sketchpad, $500, and a belief that everyday life could feel the way it does near the coast, he started small. Tee shirts and hoodies. Simple pieces made in a bedroom and shared first with friends. What began as a creative outlet during a disconnected time became something bigger. A brand built on the idea that an easy, coastal way of living does not have to be reserved for special moments. It can be part of every day.

Launched on August 11th, 2020

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2025

Became Globally Recognized

By 2025, Coastal Cool had grown far beyond its early beginnings. What started as a middle school passion evolved into one of the most widely press covered beach brands in the world. Coastal Cool earned national and international recognition through features on ABC News, Fox and Friends, Good Morning America, Fox Business, and more. These moments marked more than media exposure. They validated a vision built on purpose, consistency, and belief. From a bedroom startup to global visibility, Coastal Cool became proof that an idea rooted in passion and intention can travel far beyond where it began.

One of the Most Recognized Beachwear Brands

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Today

What We Stand For

Today, Coastal Cool stands for community, passion, and purpose, inspired by life by the water. It is shaped by ocean breezes, palm trees, and long days in the sun. A slower pace. A lighter mindset. The belief that everyday life should feel easy, comfortable, and well lived. Coastal Cool is about carrying that feeling with you wherever you go and choosing to live each day as if you are already where you want to be.

Designed for Life by the Water

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BUILT ON PRINCIPLES THAT LAST

Every piece blends breathable fabric, clean lines, and a relaxed structure. Whether you’re diving off the dock or headed to a sunset dinner, our swimwear moves with you, comfortable, versatile, and polished without effort.

We craft our collections using recycled materials, transforming plastic waste into swimwear that is soft, durable, and ready for long days in the sun. With each suit, we protect the waters that inspire us and help preserve the coastlines we call home.

Coastal Cool-Beachwear-Swimwear-Sustainable-Bikini-Swim Trunks-Vacation

ESCAPE IN EVERY MOMENT

There’s something timeless about life by the water. Mornings unfold slowly, the sun lingers a little longer, and every hour feels like an invitation to relax. That spirit is at the center of Coastal Cool. Our collection is designed to carry you through it all. Waves and coastal moments feel effortless in fabrics that move with you. From the shoreline to wherever you find your calm, Coastal Cool brings the feeling of escape into everyday life.

ONE POUND PROMISE

Our One Pound Promise means every Coastal Cool purchase helps remove one pound of plastic waste before it reaches the ocean. In partnership with Tidey, we support coastal communities that exchange collected plastic for essentials, turning pollution into opportunity and protecting paradise one pound at a time.

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EVERY SUIT HAS A STORY

Every Coastal Cool swimsuit begins with plastic bottles and consumer waste that can take more than 450 years to decompose. Instead of ending up in landfills or polluting our oceans, these materials are collected, cleaned, and transformed into recycled polyester, soft, durable, and sustainable. Each piece is then crafted into breathable, quick-drying swimwear designed for your beach day adventures. It’s a renewed purpose for plastic and a step toward a brighter, cleaner coast.

Our Brand Values

The core principles that drive paradise in everything we do.

Effortless Style

Island life is about looking good without trying too hard. Our designs blend comfort and laid-back elegance for wherever the tide takes you.

Sustainable Living

We respect the ocean and the planet that inspires us. Every piece we create reflects our commitment to reducing waste and protecting coastal ecosystems.

Community

The ocean connects us all, and we value meaningful relationships. Whether it’s supporting local clean-ups or sharing a laugh on the sand, we grow stronger together.

Relaxation

We celebrate endless horizons and turquoise waters. Coastal Cool calls you to drift where the palm trees sway and make every moment feel like paradise.

Adventure

We chase horizons that stretch beyond the familiar. Whether we’re paddling through secret coves, riding waves on distant shores, or turning a spark of curiosity into a new journey, we live boldly and let adventure guide us.